The development of digital media technology is
still an ongoing development and it has also had a massive significance on
media institutions and their audiences. The television and film industry are
continuously changing and updating new ways to distribute their product to
their audience. An example would be that nowadays is that audiences have the
ability to watch a TV programme or film online due to streaming platforms, this
gives the audience a choice to purchase the movie or to stream it online on their
smartphone, or home computer.
Distributors
have saved millions since there are other ways of sourcing materials than
actual going through the stage of creating the media disc, its much easier and
cheaper to just send out a file from a computer and still continue to release
their product to the same amount of audiences members they would have had if it
were a physical media digital disc.
Cinema
releases also do not need the process of a reel film they could just get sent
the production file to their computer. This is beneficial because this a
quicker way to receive a new release and all that is needed is the connection
of internet and the access to a computer. This shows that the old way of
viewing films, TV programmes by using digital media discs is slowly becoming
less popular and that new viewing platforms are increasing in popularity. This
type of viewing platform is more popular with the younger generation because
they are more up to date with latest technologies and have found new ways to
forget about DVD's and found easier and more convenient platforms to purchase
or view media productions.
Companies
are adapting to new technology all around the world and is pushing old media
out industry giving the chance for better and effective technology to replace
it. For instance the use of 2D and 3D has been applied a lot with Disney and
Pixar. 2D animations have been used by Disney since it was the standard form of
animation, but in the 70's technology had updated and companies like Disney
were able to have 3D or CG animation or graphics.
Some
advantages of digital television is that their are more channels compared to
terrestrial channels, digital television also have high quality image and sound
and is even better image quality in HD. Also interactive services are available
is especially if they have both broadband and network connection. Digital
broadcasting consumes less bandwidth than analogue broadcasting. This frees
space for extra wireless networks and this improves the communication services.
A disadvantage is that with so many channels they may have endless repeats to
fill slots.
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